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Write a fundraising letter
Tips: Fundraising letters demand exceptional sensitivity. They must be credible and persuasive without being manipulative or high-handed. Help the reader want to give from genuine caring rather than from pressure or guilt. Explain how the reader's contribution will improve your cause, rather than commenting on the negative results if he or she doesn't contribute. |
Avoid using expressions that may be interpreted as harassing, moralizing, or preachy. Help the reader see the benefit at each point in the letter. Keep the focus positive.
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