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Goodwill Letters
Goodwill letters often come as a surprise and are greatly appreciated
Express genuine kindness or concern by delivering a well-written letter of goodwill.
Just select the type of letter you want and our software gives you sample letters.
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Say it right with professional goodwill letters. Learn with: - Must-know tips
- Helpful writing steps
- Letters writers agree work the best
- Choice sentences and phrases for each step
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6 Tips for Writing Goodwill Letters:
Whether expressing gratitude, appreciation, recognition, or condolences, be sincere in your remarks. Most people can tell when you are not.
Keep your letter focused on the recipient, not on yourself or your company.
Do not write this letter solely for the purpose of making a sales pitch. The purpose of this letter is to spread goodwill, without promoting any hidden agenda.
Keep your letter brief.
Be specific when writing this letter. For example, rather than writing vague generalities about a job well done, include details that demonstrate what the person did to deserve the recognition.
Try to stay away from clichés and canned expressions. Be creative.
With a thoughtful, sincere goodwill letter you can:
Give congratulations for an award received, promotion, new job, etc.
Express sympathy or condolences.
Apologize.
Show appreciation or convey gratitude for a contribution made, to loyal customers for their continued business, or to coworkers or peers for a job well done.
Give recognition for outstanding achievements or extraordinary effort.
Establish or renew a relationship.
Remind a customer or potential customer of your continued willingness to serve him or her.
Show that you are courteous and professional.
Writing letters of goodwill is an effective way to build relationships.
Goodwill Letter Topics
Get a variety of goodwill letters for each of these topics:
Announcement
Apology
Appreciation
Congratulations
Farewells
Sympathy/Get Well
Thank You
Welcome
Miscellaneous
Related Goodwill-Letter Topics
Announce a business anniversary
Announce a change in your company's name
Announce a change of address
Announce a change of business address
Announce a drug testing program
Announce a new business, store, or branch office
Announce a new partner
Announce a new product or service
Announce or introduce a new salesperson
Announce the birth or adoption of a baby (personal letter)
Announce the death of an employee or an employee's relative
Approve a loan
Approve a proposal
Approve a vacation or leave of absence
Approve attendance at a conference or seminar
Authorize medical treatment
Cancel a wedding
Confirm an appointment, meeting, or interview
Confirm an error correction or revision
Confirm an oral agreement
Confirm that you have given authorization to someone
Correct a customer's error or assertion
Correct an error in a payment made or received
Correct your own error in a transaction
Disagree with a subordinate, a superior, or a person in authority
Dismiss an employee for reasons beyond the employee's control
Extend invitations to seasonal parties: Halloween, St. Patrick's Day, Valentine's Day, etc. (business and personal)
Extend invitations to winter holiday parties (business and personal)
Follow up during a job search after a lapse of time
Follow up during a job search after a telephone contact
Follow up during a job search after an interview
Grant an appointment
Grant approval for credit
Grant permission to use or publish materials
Inform employees of another's illness
Network by discussing publications or speeches
Offer a suggestion to a customer
Offer a suggestion to a religious leader
Offer a suggestion to a superior
Offer a suggestion to a supplier or retailer
Offer the use of a charge account
Prepare a prospective customer to receive a sales telephone call
Request a favor
Request an individual to volunteer services
Request assistance or cooperation from someone in another firm
Request confirmation of an authorization to take action
Request correction of a billing error
Request correction of an error in a check
Request correction of an error in a credit report
Resell to long-time customers
Respond to a complaint and treat it as valuable feedback
Respond to a complaint of discrimination or sexual harassment
Respond to a complaint while avoiding agreement or denying liability, and refusing to make an adjustment
Respond to a complaint while avoiding or denying liability, but making an adjustment
Respond to a complaint, but needing more information
Respond to a sales rejection
Respond to rumors
Write a recommendation or a reference about someone
Write to former stockholders or investors
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