Persuasion Letters

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Persuasion Letter Tips

A persuasion letter will try to persuade someone to accept something you're afraid they'll find objections to and then reject. These objections will produce questions in their minds. Consider and answer those questions in your persuasion letter before they even arise!

An effective persuasion letter answers the following important questions:

• What is the name or description of the product, business service, or political issue that you are trying to persuade your readers to accept?

• What negative points could your readers find in your proposal? Can you agree there is a downside, but persuade them it is minimal in face of the many benefits they will gain?

• What specific action should the readers take if they accept what you are persuading them to do? When and how should they do it? Is there a deadline?

• What details, specifications, features, or limitations of your proposed product, business service, or political issue would your readers immediately question? Provide that information in your persuasion letter.

• What are your credentials or past successes and accomplishments? What facts can you produce to persuade your readers that you yourself are knowledgeable, trustworthy, and reliable?

• What statistics, testimonials, documented evidence, or other proof do you have to persuade your readers that what you are promoting is essential, invaluable, and promises to be of great worth to them?

Selling something? Offer an incentive in your persuasion letter such as:

• a time-limited discount
• an after-purchase rebate
• a no-strings-attached free gift
• a generous product guarantee

Persuasion Letter Topics

Get a variety of persuasion letters for each of these topics:

• Advocate legislation

• Contact customers with inactive accounts for sales purposes

• Encourage your reader to take advantage of a new opportunity

• Encourage/motivate your reader to keep up the good work

• Endorse a political candidate

• Endorse or nominate a candidate for an award

• Introduce a product or service

• Invite a customer to request a sample product or more information

• Motivate a sales force

• Offer a suggestion to a supplier or retailer

• Oppose legislation

• Promote a product by announcing a special sale or complimentary gift

• Recommend a course of action or support a decision or policy change

• Recommend a service or product

• Recommend a teenager for a job (strong recommendation letter)

• Request a raise or promotion

• Request a retraction or correction from the media

• Sell a seminar or conference

• Suggest a change in a contract or agreement

• Use a referral in a sales letter

• Write a letter of encouragement/motivation

• Write a letter to persuade an editor or the public on an issue

• Write a persuasive letter that makes a charitable request

• Write a persuasive letter to a government official

• Write a persuasive letter

• Write a persuasive memo to an employee or colleague

• Write a weak recommendation for a job candidate

• Write an insurance sales letter

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