Promote a Product By Announcing a Special Sale or Complimentary Gift

Dr. Mel Luthy, Chief Editor

Sample Letter #1

The holiday season is fast approaching. Let me help you save time shopping for gifts.

I carry an absolutely unique gift line that is both historical and beautiful. I have hundreds of specimens of Dominican amber with insects. Additionally, I carry Dominican blue amber with and without insects.

Many of my customers also purchase a loupe to get a closer view at those insects in the amber. When you buy amber from me, I will discount the loupe 25%!

Here are some of the things people are saying about my amber:

*(list testimonials)

A full display of photographs and pricing can be found on my web site (list web address), or you can call me at 555-5555. I'll be happy to answer your questions.

Sample Letter #2

We are offering all Doe customers a chance to save up to 45% on computer software this Saturday, March 15, from 8:00 a.m. to 9:00 p.m., at our Main Street store. Receive discounts on all the latest software packages by bringing canned food for the homeless. The more food you bring, the more you save. Plan to be there!

Sample Letter #3

Great news! Next week, on January 25, Doe fine cosmetics will extend an incredible offer. Buy $15 worth of your favorite cosmetics and you will receive a handy carrying case, lipstick in Berrypink, lip liner in Rock Mauve, and our famous age-defying moisturizing cream. Don't be left out! Mark your calendar now. This unique offer is available for one day only.

As a long-time user of Doe cosmetics, you are no doubt aware of their hypoallergenic ingredients and color that stays true. But did you know they are made of only the finest natural ingredients, which makes them gentle to your skin and environmentally friendly? And Doe never tests its products on animals.

Approximately two days before the sale you should receive a coupon in the mail reminding you of this fantastic offer. Redeem it for your special gift at the nearest fine department store with a $15 Doe cosmetic purchase.

Sample Letter #4

For a limited time Doe Flooring will install your new hardwood floor for 10% off their already low prices when you present this coupon to any Doe Flooring center. Many new styles and colors are in stock, and professional decorators will help you choose the finest flooring to match your decor. The first 20 customers will also receive a gallon of Floor Revive, our patented dressing for protecting and preserving fine wood floors. But hurry, this offer can't last forever. Come in now to see our fantastic selection.

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