Sample Letter #1

Subject: (Eyewear Supplemental Directory)

Thanks for being a longtime subscriber to Doe's Eyewear Catalog. Our supplemental directory will be coming off the press at the end of this month. We have noticed that you typically order five additional copies of this directory. Please confirm that five is the number you would like to receive again and we will make sure they are shipped directly to you as soon as they are printed.

Just reply to this e-mail and indicate the number. Type in "ORDER" in the subject box. We will confirm your order by e-mail. No need to complete an order form.

As our way of saying thanks, please accept the attached 15% discount certificate for the next order of eyewear products you order from our catalog.

We will be watching for your order for our supplementary directory.

Thank you.

Sample Letter #2

Thanks for taking part in our special subscription offer. After you have received your free 4-week subscription, your newspaper carrier will collect for each month's delivery of the Doe Daily News.

Just use the coupon when you pay your carrier for your subscription.

Thanks again for subscribing to the Doe Daily News. And feel free to call us at 555-5555.

Sample Letter #3

You've made a great choice in taking advantage of our offer for two weeks free delivery of the Doe Morning News.

This free subscription is provided with the compliments of your apartment manager to help you save money, stay informed and live better.

* SAVE MONEY (give reasons why the contents will save you money)

* STAY INFORMED (give reasons why the contents will help you stay informed)

* LIVE BETTER (give reasons why the contents will help you live better)

After the two weeks' subscription is completed, you can continue delivery of the Doe Morning News and save 50% by just mailing the enclosed order card--and we give you four more weeks free!

Subscribe now and get:

* two weeks free

* four additional weeks free

* the rest of the year at 50% discount off the regular price

Sample Letter #4

How Can We Get You To Open Our New Catalog?

What if we offered you a "Buy one gift, get another gift at half price?" The Doe Gift Catalog is where you will find great gift ideas. Check out our newest line of high-tech products. Need a new watch? Our selection can't be beat. Desk Sets? Sun glasses? Outdoors equipment? We've got it.

You get the idea. We have it all. Great gifts at low prices. And, if you order by (date), you get your second gift at 50% off the list price. Don't delay. Open our catalog and shop today!

Place an order on-line at (Web address). Or call 555-5555.

Sample Letter #5

TOYS! TOYS! TOYS!

You haven't seen so many toys as we offer in our new Doe Toy Catalog.

Our catalog is so fun and so beautiful that our customers say it provides hours of entertainment for children--all by itself! So imagine how much fun kids will have when they receive a toy or game from the hundreds described in our colorful Doe Toy Catalog.

Our buyers travel the world to find the toys. We handle the latest and safest toys for toddlers as well as the best engineered and challenging computer games for the older.

Call 555-5555. If you order by (date) you'll receive free shipping and handling. All orders are shipped within 48 hours and are backed by a no-hassle, 30-day money-back guarantee.

Order today!

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